Tarvand Saffron
An editorial and product catalogue design for Tarvand Saffron, combining Persian typography, traditional miniature illustrations, vibrant colours, and contemporary graphic layouts to present the brand's range of saffron and food products. Tarvand Saffron is an Iranian brand offering saffron, herbal teas, and other food products. The project focused on designing a product catalogue that presents the brand's diverse range through a distinctive editorial approach. The design brings together traditional Persian visual culture and contemporary graphic design. Persian miniature illustrations, expressive typography, vibrant colours, and geometric compositions create a visual language that reflects the brand's cultural origins while maintaining a modern identity. Each catalogue spread explores a different composition, combining product photography, packaging imagery, and information in both Persian and English. Contrasting colours, generous white space, and carefully arranged typography establish rhythm and variety throughout the publication. The result is a visually engaging catalogue that goes beyond presenting products, using editorial design to communicate the character, heritage, and diversity of Tarvand's offerings.